Mellow - The market for high range chocolate is currently dominated by established European brands. The objective of this college assignment was to gain access to and thereby diversify this exclusive market by creating a unique brand of Australian chocolate with an innovative packaging design. The brief specified an elegant, modern design with graphic elements affiliated with Australia and Southeast Asia. Components of the project include branding, packaging design and promotional items.

Chocolate box. 500 grams. Printed in 2 colours and gold foil.

Mellow range. 500 g, 250 g and 50 g.

Graphics –